Neal Raisman Ph.D. has been a leading speaker, researcher and consultant on customer service, retention, enrollment, and morale in the U.S. and Europe. His book Embrace the Oxymoron is the top-selling book ever on customer service for education and related service industries. His 36 years as a faculty member, dean, associate provost, president, and chancellor of public, private, and for-profit colleges and universities has provided him a thorough understanding of academia. His work in customer service began in 1999 when hired to figure out why a large multi-campus college was losing students. The answer he found was customer service. Not the customer service of the corporate world but of the academic enterprise, where the customer can be wrong—especially on quizzes and tests. Since then, Dr. Raisman has worked with over 150 colleges in the U.S. and Europe to research and solve customer service issues..